01
Strategy & Branding
We define the story, the difference and the character of the business, then translate them into a full visual identity — from the logo to the brand book.
BRAND IDENTITY
Branding studio · Tel AvivYou bring the substance.
You bring the substance.
We make it distinct.
We work out what genuinely sets your business apart, then turn it into a brand strategy and a complete visual identity — one that feels right from the inside and reads clearly from the outside.
A 20-minute call, no charge and no pitch deck — we tell you honestly whether we are the right fit.
12+
Years of design work
Across branding, creative and digital
3
Stages, start to finish
Strategy, story, visual identity
1
One language for the business
Consistent everywhere people meet you
From the inside outDoes your brand still
Does your brand still
represent the business you run today?
Services expanded, the audience shifted, or the identity simply stopped keeping up. We sharpen the message and design a visual identity that fits the business as it is now.
At YŪGEN we start with questions. What we learn becomes a story and a visual language: logo, typography, colour, imagery and the applications the business lives with day to day.
What we can build togetherYour brand,
Your brand,
at every point of contact
02
Websites & UX
We plan and design sites where the look of the brand and the experience of using it pull in the same direction, on every screen size.
WEB & DIGITAL
03
Social & Visual Content
Templates, campaign visuals and post systems, so the brand stays recognisable inside a crowded feed.
SOCIAL & CONTENT
04
Packaging & Print
The brand off the screen: packaging, labels and printed material that continue the same language in the hand.
PACKAGING & PRINT
05
Brand Photography
Art direction for portrait, product and content shoots — mood, composition and the story a single frame carries.
BRAND PHOTOGRAPHY
06
Ongoing Design Partnership
We keep developing the brand alongside the business: marketing material, launches and new applications as needs change.
ONGOING DESIGN
How the work runsDig in. Define.
Dig in. Define.
Put it out into the world.
A shared process that keeps business thinking and design decisions in the same conversation.
01
We ask the real questions
Business goals, audience, competitors and what people already say about you. Everything that follows is built on this.
DISCOVERY
02
We sharpen the positioning
What the brand stands for, who it speaks to and how it sounds — agreed in writing before anything is designed.
STRATEGY
03
We build the full language
Visual identity and the applications you actually use, with the rules collected in a brand book your team can work from.
VISUAL IDENTITY
— Selected work
Brands we built from the ground up
Strategy, identity and application — across hospitality, fashion, professional services and non-profits.
Anna Gerkov
2024Business branding
Full identity and visual language — logo, communication and application across every touchpoint.
Todo Blanco
2023Fashion label
Packaging, graphic language, logo and website for a fashion label.
Luka Café
2024Hospitality branding
Signage, graphic language, cards, stickers and takeaway packaging in one consistent voice.
LE TRUE
2024Fashion branding
Logo, brand refresh, bags, social assets and a complete brand story.
SPIZZICO
2024Pizzeria branding
Logo, brand characters, graphic language and packaging in a bold retro line.
BITE
2024Café branding
Logo, illustration, postcards, boxes and packaging for a café with a loud personality.
CONTEXT
2024Tel Aviv label
A complete language for a local label — shirt collection, merchandise and an online store.
Consilium
2024Web design & build
Design, build and organic SEO for a full corporate website.
Victor Amsalem
2024Law firm branding
Logo, stationery, office signage and digital presence for a law practice.
Hebrew+ Conference
2024Event branding
Visual language, roll-ups, signage and display for the Joint's Hebrew+ conference.
Before we startWhat most clients
What most clients
ask us first.
Let's talkTell us where the
Tell us where the
business is heading.
Leave your details and we'll come back to you within one business day with a short call to understand the goals — and an honest answer on whether we're the right studio for it.
+972 50-575-4206 WhatsApp yugenidentity@gmail.com
14 King George St, Tel Aviv · Sun–Thu, 09:00–18:00 (Israel time)